avira

Project Overview

This branding and packaging design for Arvia Hair Serum aims to establish a premium, natural, and sophisticated brand image. The design centers around an amber glass dropper bottle, chosen to protect the product's integrity and convey a sense of quality. The label features elegant typography and illustrative elements, creating a distinctive and memorable look that appeals to a discerning consumer.

Design Challenges & Solutions

A key challenge was to differentiate Arvia in the competitive hair care market and visually communicate its premium, natural qualities. This was achieved through a unique brand name, a sophisticated color palette (as seen in Option 3), and an artful label design that blends modern elegance with a touch of natural or mystical illustration. The amber bottle and dropper format not only enhance the premium feel but also suggest product efficacy and precise application.