Naya Mist

Branding

Project Overview

This branding and packaging design for Naya Mist body mists aims to convey elegance, natural freshness, and a touch of playful sophistication. The design utilizes clear bottles to showcase the product and visually appealing suspended botanical elements, paired with minimalist labels and elegant typography. The overall aesthetic is clean, modern, and inviting, clearly differentiating scent profiles.

Design Challenges & Solutions

A key challenge was to create a distinct and appealing visual identity in the competitive body care market while clearly communicating the scent profiles. This was achieved by using the product itself as a visual feature with the suspended botanicals, providing an immediate connection to the natural ingredients. Minimalist label design ensures the brand name and scent are prominent, with color-coordinated caps and botanical imagery offering easy scent differentiation and a cohesive product line.