Designing a dynamic and flexible setup for a contemporary art gallery. The project focused on optimal lighting, modular display systems, and creating an immersive environment for art appreciation.This dynamic, two-story exhibition stand for AZM was designed to showcase innovation and technological prowess. The structure featured distinct zones for "SAUDI AZM" and "AZMX," utilizing vibrant LED screens with futuristic human-profile graphics. The design aimed for a modern, high-tech aesthetic, incorporating private meeting areas and open engagement spaces to create a significant brand impact.
A key challenge was to effectively represent two distinct but related brand entities (SAUDI AZM and AZMX) within a unified and impactful structure. This was addressed by leveraging the double-decker design for clear zonal differentiation while maintaining a cohesive visual language through shared graphic themes and color palettes. Maximizing visibility and engagement was achieved through large, bright LED displays and a multi-level layout that encouraged exploration.